The Fresh Air Campus Challenge is a first-of-its-kind, region-wide effort to engage all colleges and universities throughout the Pacific Northwest to develop and implement a smoke- or tobacco-free campus policy.Across the nation, growing numbers of campuses are going smoke- or tobacco-free. The Challenge brings together college campuses and local, state, and federal tobacco control programs in a unique partnership to help all institutions of higher education in Alaska, Idaho, Oregon, and Washington begin the process of going smoke- or tobacco-free by the end of 2014. The Challenge’s ultimate goal is for all campuses to be 100% smoke- or tobacco-free by 2016.

Why Should My College Campus Be Smoke- or Tobacco-free?

By adopting a smoke- or tobacco-free policy, your campus can make an enormous impact on the life-long health of the students, faculty, and staff that live, learn, and work at your college or university. Experience shows that 100% smoke-free policies effectively reduce tobacco use by preventing initiation and making it easier for smokers to quit. Smoke- and tobacco-free college campus policies specifically decrease smoking rates and positive attitudes toward tobacco use.

For more detailed information about the Challenge and the benefits of smoke- and tobacco-free college campuses in the Pacific Northwest, please download and share these resources:

Join the Fresh Air Campus Challenge!

College and university leaders can join the Fresh Air Campus Challenge by completing the commitment form.

By taking the Challenge, campuses commit to conducting a minimum of two meaningful activities by the end of 2014 that move it toward a 100% smoke- or tobacco-free policy. Campuses will fall into one of three categories based on how far along they are in developing a policy at the time they join the Challenge:

  • Fresh Air Bronze Campus – Campuses just getting started on a smoke- or tobacco-free initiative
  • Fresh Air Silver Campus – Campuses currently working on a smoke- or tobacco-free initiative
  • Fresh Air Gold Campus – Campuses that have adopted and implemented a 100% smoke- or tobacco-free campus policy will automatically receive Gold-level status

For more information, including examples of activities that campuses can undertake as part of the Challenge, please refer to the Q&A.

Support Campus Partners

Fresh Air Gold Campuses can also sign up for the Challenge as a Fresh Air Gold Campus Mentor and assist other colleges and universities by sharing their lessons learned, tools, and experiences going smoke- or tobacco-free.

For more information on how to support other campuses to become smoke- or tobacco-free, please read the Fresh Air Gold Campus Mentor Overview.

Participate in the Online Community

Join our online community to collaborate with other campuses taking the Challenge and dealing with the same issues of education, implementation, and enforcement. The community fosters support and collaboration between public health and campus advocates from across the Pacific Northwest. Come ready to share resources, discuss issues, and solve problems related to smoke- or tobacco-free college campuses.

For More Information

For questions related to the Fresh Air Campus Challenge, please contact Molly Reece at Molly.Reece@hhs.gov.

Fresh Air Campus Partners and Sponsors

The Fresh Air Campus Challenge is a collaboration of the U.S. Department of Health and Human Services, Office of the Assistant Secretary for Health, Region X and the Tobacco Prevention and Control Programs of Alaska, Idaho, Oregon, and Washington. The Challenge is sponsored by the American College Health Association, the American Lung Association, the American Nonsmokers’ Rights Foundation, the American Heart Association, and the American Cancer Society.

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